A strategic website design is paramount in creating value for your business. It leaves an indelible impression of the company and its image on its audience. Steps experience of over a decade in Web Design manifests in our intuitive understanding of what works with the audience and what doesn’t, and the resultant sensible, attractive and functional websites.

We employ cutting-edge technologies and resources to provide high-end designing solutions. Our team of expert website designers combines creativity, innovation, technology and practicality to create solutions unique to your business needs

We design a variety of websites, to include

• Simple One Page Website
• Dynamic Corporate Website
• Marketspace Portals/B2B and B2C E-commerce Websites
• Content Management Websites
• Social Networking Portals
• Knowledge/Information Portals
• News Websites
• Intranet/Enterprise Portals
• Small Business Websites
• Flash Designs
• Partial/Full Flash Websites
• Database Websites
• Search Engines and Directories
• Blogs & Forums
• Job Portals
• Government Websites
• Charity Websites

Website Redesign

We can help you improve your online presence through our Website Redesigning services. We can enhance the look, feel and substance of your website through incorporation of pleasant colors, impressive graphics and images, proper SEO features, effective navigation, up-to-date content, and other aesthetic design elements, that make your website more appealing and applicable to your business requirements. We also offer predefined website designs for immediate solutions at affordable prices.

Technical Expertise

Adobe Dreamweaver, Adobe Fireworks, Adobe FreeHand, Adobe Flash, Adobe Photoshop, Adobe Illustrator, Microsoft FrontPage, Macromedia, HTML, DHTML, XML, XSL/XSLT, CSS, JSP, JavaScript, VBScript.

Our Design Team

Steps design team is a combination of excellent creative service experts and technical experts, working together to express creativity in the language of the Web. Our team is an impressive array of talented, experienced and immensely creative art directors, visualizers, concept developers, story board writers, designers, technical coders, Flash developers, HTML & CSS developers, design testers, SEO specialists and project coordinators. Our experts work together and translate their expertise into a rich Website experience for our clients.

Our Design Methodology

At Steps, we lay special emphasis on website design as it forms the base for website development. More than the coding and programming involved in the development stage, we realize that the primary success of a website lies in its ability to connect with the aesthetic faculties of its audience. Further, our experience gives us insight into the behavior of audience around the world, and enables us to design sites that conform to the tastes of a diverse audience. We follow a step-by-step approach to ensure attractive, functional and search-engine-friendly websites, with due importance to the following factors:

Client Requirements Gathering & Analysis

We gain insight into client concept, objectives and design requirements, employing effective communication channels, and prepare a detailed list of clients requirements. Our teams of website designers discuss the layout and other requirements with the clients through a well-thought our process involving active consultation, participation and involvement of all stakeholders.

Layout

Our web designers visualize client concept and translate it into a creative expression keeping in view client requirements. We lay emphasis on such factors as client country, culture and background and client tastes while visualizing the layout. A comprehensive layout of the website design incorporating all the essential features/services of the company is prepared, for review and suggestions. These suggestions are then included in the website design creating a strong base for website layout for designing and development.

Image Selection & Optimization

We understand the significance of quality images in creating a lasting impression on the audience. As such we use the latest technologies and standards in capturing and processing images. We can cascading style sheet and flash images to increase the aesthetic value of your website. We perform image optimization to ensure that the images are concept-oriented, crystal-clear, pleasant, consistent, reasonable in number, and exhibit quality-friendly resolution.

Text & Colors

Our website designers concentrate on the selection of text and colors on the website as certain fonts and colors are not user-friendly. We also make sure that the text and colors relate well with other elements on the website as well as the clients needs. We use fonts and colors that are reader-friendly and pleasing to the visitors.

Website Consistency

We ensure consistency of the website in its entirety through meticulous attention to developing consistent design elements. We make sure that the website concept, (i.e., the website type, company logo, purpose of the website, etc.,) reflects throughout the website. Size consistency is maintained through effective manipulation of menu bars and other tabs, links, banners, content area, fonts, image, animation, flash content, header and footer and adverts. Color consistency is ensured through focus on lighting and dullness effects (shades, darkness, brightness, Contrast, 2D/3D levels adjustments, reflections, etc.).

HTML Conversions

Meticulous attention is given to HTML conversion of the design elements. In-depth inch-by-inch comparison with the original mock up is performed in accordance with W3C standards to ensure 100% compatibility of the color, size, fonts, images, layout, menu and all other aspects of the website.

Cascading Style Sheets/CSS

The CSS capabilities of style versatility, lighter code enablement, and content-design segmentation are well-recognized. The powerful features of CSS-based websites, such as their fast-loading capacity, easily-modifiable web pages., rich styles and graphics and SEO/SEM support, have made it an essential website design tool.

CSS developers at STEPS TECHNOLOGIESare proficient in advanced CSS versions and follow W3C-compliant coding approach to develop websites. We leverage on our CSS-SEO expertise and implement methods such as content positioning, lists & headlines styling, external CSS style sheets and oher techniques, to ensure search-engine-friendly websites. CSS techniques such as hacks and filters are employed to enable cross-browser compatibility of CSS-based websites.

Our expertise includes Aural Cascading Style Sheets (ACSS), which enables speech output. With ACSS we can develop websites that deliver an aural rendering of the incorporated content, which is extremely advantageous for the visually-impaired. Speech synthesis and volume adjustment are performed during Web application development.

Our developers are also experienced in CSS-CMS integration. We have a team of CSS experts skilled in incorporating CSS editing features into Content Management Systems, which makes it easy to make style and design changes to the website without extensive technical knowledge.

Testing

We perform Design Testing for

• Compatibility with all Browser (IE6, IE7, Firefox, Saffari, Mozila, Netscape, Opera)
• Site Navigation
• HTML validation errors (W3C Standard)
• Java Script, CSS, XHTML, DHTML Code Incompatibilities
• Erroneous Internal Link Setup
• Broken Links
• Improper Screen Resolution
• Colors and Fonts Effects
• Poor Image Quality and Performance Failure
• Grammatical Errors in Content
• Content Readability
• Usability of Buttons, Menus, Site map
• Consistency of Design Elements throughout the Website
• Ineffective Print Translations

Navigation

We design websites with effective navigation systems that render them reader-friendly. We incorporate effective links that enable readers to identify the required information within a website or through a guide/external website, as per specifications as clients.

SEO-Friendly Website Design

Our SEO specialists and design experts work together to develop a Search Engine-friendly website, incorporating SEO features in every design element, be it image, content, back-end programming, navigation, amongst others. We focus on SEO Web design aspects as defined by Google:

• Clear Hierarchy and Text Links
• Site Map Creation to Enable Quicker Access to Key Information
• Clear, Reliable, Linguistically-sound Content with Popular, Relevant Keywords
• Usage of Good Quality Images and Informative ALT tag for Images
• Incorporation of copyright text, watermark, or other Information, to Protect images
• Accurate Title and Meta Tags
• Incorporation of Judicious number of Dynamic Web Pages
• Reasonable Number of Text Links
• Testing Browser Compatibility
• Incorporating Coding that Intimate Google whenever the Site Content is Update
• Usage of Ethical SEO Practices (no Hidden Links, Hidden Text, etc.,)